We supported UN Women to develop and run a targeted multimedia communications and advocacy campaign to influence positive perceptions around women leadership in elective positions. The campaign creatively presented women as capable leaders as men and provided a very personal last nudge to the Electorate to consider women as their leaders of choice at the polls.
The campaign ran on social media, Tv, billboards and branded public service vehicles. We also worked with popular local content creators to push messaging further. The short campaign reached one million youthful Kenyans within 5 days.